About Choke

ASPIRE BY CHOKE STANDS FOR FASHION COMBINING THE BEST OF SCANDINAVIAN AND ASIAN DESIGN.

WE DESIGN IN STOCKHOLM AND NORTHERN THAILAND AND WE PRODUCE IN THAILAND WITH RESPECT TO NATURAL AND HUMAN RESOURCES FOR CUSTOMERS WHO SHARE THOSE VALUES.

WINTER 2019/2020 BLACK AND WHITE ARE THE MAIN COLOURS. SIMPLE AND CLEAR LINES, A MIX OF TRADITIONAL AND NEW SHAPES AS MUCH AS MANY LAYERS AND FINE FABRICS ARE MAIN ATTRIBUTES OF THIS COLLECTION.

WE DESIGN SUSTAINABLE CLOTHING USING MANY LINEN/COTTON MIX OR WOOLEN FABRICS. AS WE PRODUCE SMALL AMMOUNTS OF EACH ITEM WE MOSTLY PURCHASE LEFTOVERS OF HIGH QUALITY FABRIC DIRECTLY FROM THE PRODUCERS IN JAPAN OR THAILAND.

USING LIGHT COTTON MIXES, THE CLOTHES FEEL VERY SOFT AND ARE COMFORTABLE TO WEAR. BY OLD FASHIONED DRAPING AND BY CUTTING AND ADDING FANTASTIC ASYMEMETRIC SHAPES THE CLOTHES GET AN ELEGANT AND MODERN STYLE. SIMPLICITY IN FORM, BUT STILL PRACTICAL AND STYLISH CLOTHES ARE OUR GOAL.

SIMPLE, BUT ELEGANT SHIRTS, TROUSERS, SKIRTS AND MANY T-SHIRTS MAKE IT EASY FOR YOU TO CHOOSE THE RIGHT PEACE FOR EVERY OCCASION.

THE JACKETS, COATS AND CARDIGANS GIVE YOU THE OPPORTUNITY TO CREATE DIFFERENT STYLES FOR THE SEASON. FROM BUSINESS TO LEISURE OR PARTY.

THE DESIGNER LIKES TO CREATE A MARKANT STYLE, SO CUSTOMERS CAN IDENTIFY THEMSELVES WITH. BUT WE ALSO TRY TO HELP THEM TO CREATE THEIR OWN STYLE BY BREAKING DRESSCODES WITH MANY SWEATERS, CARDIGANS, TROUSERS AND SHIRTS THAT CAN BE WORN UNISEX.

WE ARE SELLING ACCESSOIRS WHICH ARE PRODUCED OF RECYCLED MATERIAL BY REFO (WWW.REFO.NU)

AS THIS IS A SMALL FAMILY OWNED COMPANY, WE HAVE THE GOAL TO PRODUCE AS ENVIRONMENTAL FRIENDLY AS POSSIBLE. WE OFFER OUR EMPLOYEES A GOOD INCOME WITH STABLE WORKING HOURS AND LET THEM GIVE INPUT IN THE PRODUCTION. WE SEARCH FOR ENVIRONMENTAL FRIENDLY PRODUCED FABRIC AND TRY TO BUY LEFTOVERS FROM BIG COMPANIES, NOT TO POLLUTE THE PLANET MORE THAN NECESSARY.

WE STRONGLY RECOMMEND YOU TO WASH YOUR ITEMS WITH 30 DEGREES CELSIUS AND NOT TO USE TUMBLE DRYERS. THAT WAY THE FABRICS LAST LONGER AND YOU CAN ENJOY YOUR FAVOURITE PEACE FOR A LONG TIME. IN CASE YOU DO NOT WANT TO WEAR AN ITEM ANY MORE, PLEASE HAND IT OVER TO A SECOND HAND BOUTIQUE SO SOMEONE ELSE CAN ENJOY THE DESIGN AND WEAR IT.